When Ontology Meets Business
- Information & Transaction Needs
• Organize & Manage a Standard Shared Information Space across Business
Content & Commerce Applications
• Create a Common Representation for Business Products & Services
• Reusable Shared Description
• Scalable, Extensible, Maintainable Consistent Semantics
• Common Representation will Support:
• Categorization of Products & Services from both Buyer & Seller
Perspectives: Buyers’ Guides, Sellers’ Catalogs, Buyer’s Navigation &
Search
• Parametric Search: identification and definition of properties & attributes
of Products & Services for search
• “Domain” Representation beyond Databases Enables:
• “Intelligent” Search: rich search based on interrelationships and meaning,
not just keyword occurrence in product spec sheets and descriptions
• Intelligent Assistance to Buyers & Sellers: related products, cross-selling,
context-based classification/search/navigation/transactions