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    Organize
    & Manage a Standard Shared Information Space across Business 
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    Content
    & Commerce Applications 
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    Create
    a Common Representation for Business Products & Services 
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    Reusable
    Shared Description 
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    Scalable,
    Extensible, Maintainable Consistent Semantics 
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    Common
    Representation will Support: 
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    Categorization
    of Products & Services from both Buyer & Seller 
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    Perspectives:
    Buyers’ Guides, Sellers’ Catalogs, Buyer’s Navigation & 
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    Search 
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    Parametric
    Search: identification and definition of properties & attributes 
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    of
    Products & Services for search 
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    “Domain”
    Representation beyond Databases Enables: 
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    “Intelligent”
    Search: rich search based on interrelationships and meaning, 
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    not
    just keyword occurrence in product spec sheets and descriptions 
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    Intelligent
    Assistance to Buyers & Sellers: related products, cross-selling, 
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    context-based
    classification/search/navigation/transactions 
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